Your business communications, taken care of
Marketing Services
“I would recommend Tim, without reservation, to anyone looking to grow their business.”
Keeping your communications moving
Business communications create a steady stream of work. A website needs updating, a blog needs its next article, social media needs fresh material, and sometimes there is news, expertise or a new service worth talking about. Finding time for all of that can be difficult when your main responsibility is running the business itself.
I can take care of individual pieces of work or provide regular help across several areas. Because I get to know your business as we work together, I can approach each piece with an understanding of what you do, how you want to present yourself and who you want to reach. This gives your communications continuity while reducing the amount of writing you need to fit into your own working day.
The sections below explain the different types of communication I can take care of.
Website content
Your website is one of the main places where people learn about your business, so the words need to represent what you do well. As your business develops, services change, new ideas emerge and existing pages can gradually become outdated. Keeping the content current gives visitors an accurate picture of the business they would be dealing with.
I can write new pages, rewrite existing content and update individual sections when something changes. I can also help with landing pages, service descriptions and other website content created for a particular campaign or audience. The aim is to give you well-written content that explains your business properly and gives people good reasons to get in touch.
Blog and knowledge articles
Blogs and knowledge articles give your business space to share its expertise, answer useful questions and explore subjects your customers are interested in. They can also help new people discover you through search engines and give existing customers another reason to keep paying attention. Regular articles build a useful body of content around the knowledge your business already has.
I can research, plan and write articles on your behalf, drawing on your experience where specialist input is needed. Each piece is written for the people you want to reach, with search visibility considered as part of the process. You get useful content for your website without having to find the time to research and write it yourself.
Your business already has knowledge, experience and stories worth sharing. My job is to find them, shape them and turn them into content people will want to read.
Brochures and marketing materials
Brochures, flyers, guides and other marketing materials give you space to explain your business in a format people can keep, share or refer back to. They might introduce your services, promote something specific or provide useful information for prospective customers. Good copy makes sure the material earns its place rather than simply filling the available space.
I can write new materials or refresh existing ones when your business has moved on. I’ll work with you to decide what needs to be communicated, how much detail the reader needs and which aspects of your business deserve emphasis. You get finished copy ready to use in print, digitally or as part of a wider campaign.
Email and social media content
Email and social media give your business regular opportunities to stay in touch with customers, share useful ideas and talk about what you are doing. The challenge is keeping that communication going when there is always something else demanding your attention. Having someone else take care of the writing makes it much easier to maintain a regular presence.
I can write social media posts, email campaigns and other content around the subjects you want to communicate. This might include promoting a service, sharing news, drawing attention to a recent article or simply keeping your audience interested in what you do. You decide what you want to say, and I turn it into content ready to share.
Press releases and magazine articles
Press releases, magazine articles and advertorials give your business an opportunity to reach people beyond your own website and social channels. They can be used to share news, demonstrate expertise, introduce a service or contribute something interesting to a wider industry conversation. Each format needs a slightly different approach to make the most of the opportunity.
I can find the angle, research the subject and write the finished piece in a form suitable for its intended publication. Where necessary, I can also work to a publication’s editorial requirements or supplied brief. You provide the knowledge behind the story, and I turn it into something worth publishing.
The first step
You may already know exactly what you would like me to take care of, or you may simply know that your business communications are taking up too much of your time. Either way, we can start with a conversation about your business, what you are currently doing and where my help would be most useful. From there, I can suggest a sensible way to begin.
Some clients start with a single piece of work, while others want regular help with blogs, social media, website content or other communications. We can begin with whatever feels appropriate for your business and build from there if you find my support useful. You remain in control of how much work you hand over and how much you want to stay involved.
If you would like to discuss what I could take care of for you, get in touch and tell me a little about your business. We can talk through what you need and decide where to start. There is no complicated process or commitment required.